In Defense of the McDonald’s Corporation as Represented by the Iconic Figure Ronald McDonaldGood times, great taste, that’s why this is our place. —McDonald’s jingle, 1992 You were there, Ronald, Thursday nights, the good times of your golden arches glowing through winter’s interminable night, my mother, twenty pounds overweight, indulging in the pleasure of ten Chicken McNuggets. I could have sat forever in one of your booths by the plate glass windows while my father worked a double shift, our kitchen’s scuffed floor so different from the wet gleam of your recently mopped tiles. I clung to the safety of the families surrounding us where my father could never drink himself into a rambling rant about my mother refusing to cook the family dinner. In truth, it was impossible to take an interest in the absurdity of your yellow jump suit, your red-white sleeves like a swirling barber’s pole; I could not have possibly cared about your commercials featuring Mayor McCheese and the Hamburglar, the cowardly scoundrel who never worked a sixty-hour week or paced the hallways of our dirty house— the tower of unwashed dishes in the sink, the den rug stained with cat piss— while the family was desperate for sleep. I simply craved the deep-fried goodness of your French fries. I yearned each Thursday to escape to the oozing warmth of your baked apple pie where I whisked away the dinner debris on a small brown tray. Let my mother, her rigid perm adding ten years, forever sip one of your supersized soft drinks. Let cholesterol clog her arteries, the extra calories a small concession to escape my father’s empty beer cans in the living room. Your soothing milk shake allowed her to avoid the constant cloud of his blame— the hallway carpet she never vacuumed, the kitchen oven she seldom turned on—that followed her even while he was at work. Let my mother who lived in that house like a prisoner watch me delight in another plastic Happy Meal toy. Let her reach across the table to again take my hand, the final threads of youth in her smile, so many hours from my father’s car pulling into the driveway, from the weight of him opening the porch screen door, as the sound of families surround us promising everything will be okay. |
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